CONSUMER BUYING BEHAVIOR TOWARDS IMMUNITY BOOSTER PRODUCTS DURING COVID- 19 PANDEMIC: A STUDY OF SYSTEMATIC LITERATURE REVIEW

Rapid population growth has a negative impact on everyone’s lifestyle, health, and well-being. Everybody an immune system, natural defensive mechanism that is essential in the battle against illnesses brought by external microorganisms. India endowed with wide variety of herbal plants are used medicinally have ability to strengthen immunity. The study focuses consumer buying behaviour for products increase immunity during COVID-19 epidemic. Numerous books, articles, journals, magazines were examined study’s purposes. According study, most customers had moderate familiarity term “immunity boosters” occasionally purchased these goods, followed once month, seldom, often, regularly. When purchasing booster items Covid-19 Pandemic, certain customers’ health consciousness, brand perception those products, medical consultation substantial impact. KEYWORDS: Consumer Buying Behavior; Consumer; Immunity Booster Products; Immunity; Covid-19; Pandemic.